Jorge Casillas Francisco J. Martínez-López KDD in Marketing with Genetic Fuzzy Systems. 225-239 2008 Soft Computing for Knowledge Discovery and Data Mining http://dx.doi.org/10.1007/978-0-387-69935-6_10 series/springer/2008MaimonR db/series/springer/MaimonRokach2008.html#CasillasM08