Integrated Clustering Modeling with Backpropagation Neural Network for Effcient Customer Relationship Management.

Tijen Ertay Bora Çekyay Integrated Clustering Modeling with Backpropagation Neural Network for Effcient Customer Relationship Management. 355-373 2005 Intelligent Data Mining http://dx.doi.org/10.1007/11004011_18 series/sci/2005-5 db/series/sci/sci5.html#ErtayC05