Raimund Schatz Lynne Baillie Peter Fröhlich Sebastian Egger Thomas Grechenig "What Are You Viewing?" Exploring the Pervasive Social TV Experience. 255-290 2010 Mobile TV: Customizing Content and Experience http://dx.doi.org/10.1007/978-1-84882-701-1_19 series/hci/MarcusRS10 db/series/hci/MarcusRS10.html#SchatzBFEG10