Treiblmaier07'

BibTeX

@article{DBLP:journals/wi/Treiblmaier07,
  author    = {Horst Treiblmaier},
  title     = {Beziehungsmarketing aus Kundensicht},
  journal   = {Wirtschaftsinformatik},
  volume    = {49},
  number    = {1},
  year      = {2007},
  pages     = {42-48},
  ee        = {http://dx.doi.org/10.1007/s11576-007-0007-8},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}