@article{DBLP:journals/tele/Soroa-KouryY10,
  author    = {Sandra Soroa-Koury and
               Kenneth C. C. Yang},
  title     = {Factors affecting consumers' responses to mobile advertising
               from a social norm theoretical perspective},
  journal   = {Telematics and Informatics},
  volume    = {27},
  number    = {1},
  year      = {2010},
  pages     = {103-113},
  ee        = {http://dx.doi.org/10.1016/j.tele.2009.06.001},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}