PfleegerM00'

BibTeX

@article{DBLP:journals/software/PfleegerM00,
  author    = {Shari Lawrence Pfleeger and
               Winifred Menezes},
  title     = {Marketing Technology to Software Practitioners},
  journal   = {IEEE Software},
  volume    = {17},
  number    = {1},
  year      = {2000},
  ee        = {http://www.computer.org:80/software/so2000/s1027abs.htm},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}