<?xml version="1.0"?>
<dblp>
<article key="journals/sigkdd/ShenSL08" mdate="2009-07-02">
<author>Dou Shen</author>
<author>Arun C. Surendran</author>
<author>Ying Li</author>
<title>Report on the second KDD workshop on data mining for advertising.</title>
<pages>47-50</pages>
<year>2008</year>
<volume>10</volume>
<journal>SIGKDD Explorations</journal>
<number>2</number>
<ee>http://doi.acm.org/10.1145/1540276.1540291</ee>
<url>db/journals/sigkdd/sigkdd10.html#ShenSL08</url>
</article>
</dblp>
