BibTeX record journals/sigkdd/Lo02

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@article{DBLP:journals/sigkdd/Lo02,
  author    = {Victor S. Y. Lo},
  title     = {The True Lift Model - {A} Novel Data Mining Approach to Response Modeling
               in Database Marketing},
  journal   = {{SIGKDD} Explorations},
  volume    = {4},
  number    = {2},
  pages     = {78--86},
  year      = {2002},
  url       = {http://doi.acm.org/10.1145/772862.772872},
  doi       = {10.1145/772862.772872},
  timestamp = {Tue, 14 Mar 2006 15:16:58 +0100},
  biburl    = {http://dblp.uni-trier.de/rec/bib/journals/sigkdd/Lo02},
  bibsource = {dblp computer science bibliography, http://dblp.org}
}