<?xml version="1.0"?>
<dblp>
<article key="journals/sigkdd/LambertP07" mdate="2008-04-18">
<author>Diane Lambert</author>
<author>Daryl Pregibon</author>
<title>More bang for their bucks: assessing new features for online advertisers.</title>
<pages>100-107</pages>
<year>2007</year>
<volume>9</volume>
<journal>SIGKDD Explorations</journal>
<number>2</number>
<ee>http://doi.acm.org/10.1145/1345448.1345472</ee>
<url>db/journals/sigkdd/sigkdd9.html#LambertP07</url>
</article>
</dblp>
