LambertP07'

BibTeX

@article{DBLP:journals/sigkdd/LambertP07,
  author    = {Diane Lambert and
               Daryl Pregibon},
  title     = {More bang for their bucks: assessing new features for online
               advertisers},
  journal   = {SIGKDD Explorations},
  volume    = {9},
  number    = {2},
  year      = {2007},
  pages     = {100-107},
  ee        = {http://doi.acm.org/10.1145/1345448.1345472},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}