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@article{DBLP:journals/sigkdd/LambertP07,
author = {Diane Lambert and
Daryl Pregibon},
title = {More bang for their bucks: assessing new features for online
advertisers},
journal = {SIGKDD Explorations},
volume = {9},
number = {2},
year = {2007},
pages = {100-107},
ee = {http://doi.acm.org/10.1145/1345448.1345472},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
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