BibTeX record journals/ors/GuhlPWW24

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@article{DBLP:journals/ors/GuhlPWW24,
  author       = {Daniel Guhl and
                  Friederike Paetz and
                  Udo Wagner and
                  Michel Wedel},
  title        = {Predicting and optimizing marketing performance in dynamic markets},
  journal      = {{OR} Spectr.},
  volume       = {46},
  number       = {1},
  pages        = {1--27},
  year         = {2024},
  url          = {https://doi.org/10.1007/s00291-024-00755-1},
  doi          = {10.1007/S00291-024-00755-1},
  timestamp    = {Sat, 08 Jun 2024 13:15:50 +0200},
  biburl       = {https://dblp.org/rec/journals/ors/GuhlPWW24.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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