Rowley04'

BibTeX

@article{DBLP:journals/oir/Rowley04,
  author    = {Jennifer Rowley},
  title     = {Online branding},
  journal   = {Online Information Review},
  volume    = {28},
  number    = {2},
  year      = {2004},
  pages     = {131-138},
  ee        = {http://dx.doi.org/10.1108/14684520410531637},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}