BibTeX record journals/oir/MoralGP14

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@article{DBLP:journals/oir/MoralGP14,
  author       = {Paz Moral and
                  Pilar Gonzalez and
                  Beatriz Plaza},
  title        = {Methodologies for monitoring website performance: Assessing the effectiveness
                  of AdWords campaigns on a tourist {SME} website},
  journal      = {Online Inf. Rev.},
  volume       = {38},
  number       = {4},
  pages        = {575--588},
  year         = {2014},
  url          = {https://doi.org/10.1108/OIR-12-2013-0267},
  doi          = {10.1108/OIR-12-2013-0267},
  timestamp    = {Mon, 26 Oct 2020 08:48:02 +0100},
  biburl       = {https://dblp.org/rec/journals/oir/MoralGP14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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