BibTeX record journals/mta/OguzSK23

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@article{DBLP:journals/mta/OguzSK23,
  author       = {Evin Aslan Oguz and
                  Gregor Strle and
                  Andrej Kosir},
  title        = {Multimedia ad exposure scale: measuring short-term impact of online
                  ad exposure},
  journal      = {Multim. Tools Appl.},
  volume       = {82},
  number       = {25},
  pages        = {38421--38445},
  year         = {2023},
  url          = {https://doi.org/10.1007/s11042-023-14401-5},
  doi          = {10.1007/S11042-023-14401-5},
  timestamp    = {Wed, 01 Nov 2023 08:59:06 +0100},
  biburl       = {https://dblp.org/rec/journals/mta/OguzSK23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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