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BibTeX record journals/msom/WangLS22
@article{DBLP:journals/msom/WangLS22, author = {Yiwei Wang and Lauren Xiaoyuan Lu and Pengcheng Shi}, title = {Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing}, journal = {Manuf. Serv. Oper. Manag.}, volume = {24}, number = {5}, pages = {2703--2721}, year = {2022}, url = {https://doi.org/10.1287/msom.2022.1122}, doi = {10.1287/MSOM.2022.1122}, timestamp = {Sun, 13 Nov 2022 17:53:24 +0100}, biburl = {https://dblp.org/rec/journals/msom/WangLS22.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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