Lessons and Challenges from Mining Retail E-Commerce Data.

Ron Kohavi Llew Mason Rajesh Parekh Zijian Zheng Lessons and Challenges from Mining Retail E-Commerce Data. 83-113 2004 57 Machine Learning 1-2 http://dx.doi.org/10.1023/B:MACH.0000035473.11134.83 db/journals/ml/ml57.html#KohaviMPZ04