ZhuW11'

@article{DBLP:journals/mktsci/ZhuW11,
  author    = {Yi Zhu and
               Kenneth C. Wilbur},
  title     = {Hybrid Advertising Auctions},
  journal   = {Marketing Science},
  volume    = {30},
  number    = {2},
  year      = {2011},
  pages     = {249-273},
  ee        = {http://dx.doi.org/10.1287/mksc.1100.0609},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}