BibTeX record journals/mktsci/Zhang15

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@article{DBLP:journals/mktsci/Zhang15,
  author       = {Kaifu Zhang},
  title        = {Breaking Free of a Stereotype: Should a Domestic Brand Pretend to
                  Be a Foreign One?},
  journal      = {Mark. Sci.},
  volume       = {34},
  number       = {4},
  pages        = {539--554},
  year         = {2015},
  url          = {https://doi.org/10.1287/mksc.2014.0895},
  doi          = {10.1287/MKSC.2014.0895},
  timestamp    = {Thu, 14 May 2020 22:25:57 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/Zhang15.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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