BibTeX record journals/mktsci/YangS09

download as .bib file

@article{DBLP:journals/mktsci/YangS09,
  author       = {Xiaojing Yang and
                  Robert E. Smith},
  title        = {Beyond Attention Effects: Modeling the Persuasive and Emotional Effects
                  of Advertising Creativity},
  journal      = {Mark. Sci.},
  volume       = {28},
  number       = {5},
  pages        = {935--949},
  year         = {2009},
  url          = {https://doi.org/10.1287/mksc.1080.0460},
  doi          = {10.1287/MKSC.1080.0460},
  timestamp    = {Thu, 14 May 2020 22:25:42 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/YangS09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.