BibTeX record journals/mktsci/UrbanLMBH14

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@article{DBLP:journals/mktsci/UrbanLMBH14,
  author       = {Glen L. Urban and
                  Guilherme Liberali and
                  Erin MacDonald and
                  Robert F. Bordley and
                  John R. Hauser},
  title        = {Morphing Banner Advertising},
  journal      = {Mark. Sci.},
  volume       = {33},
  number       = {1},
  pages        = {27--46},
  year         = {2014},
  url          = {https://doi.org/10.1287/mksc.2013.0803},
  doi          = {10.1287/MKSC.2013.0803},
  timestamp    = {Thu, 14 May 2020 22:25:57 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/UrbanLMBH14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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