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BibTeX record journals/mktsci/Thaler08
@article{DBLP:journals/mktsci/Thaler08, author = {Richard H. Thaler}, title = {Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure}, journal = {Mark. Sci.}, volume = {27}, number = {1}, pages = {12--14}, year = {2008}, url = {https://doi.org/10.1287/mksc.1070.0348}, doi = {10.1287/MKSC.1070.0348}, timestamp = {Thu, 14 May 2020 22:25:58 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/Thaler08.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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