BibTeX record journals/mktsci/ShankarAF08

download as .bib file

@article{DBLP:journals/mktsci/ShankarAF08,
  author       = {Venkatesh Shankar and
                  Pablo Azar and
                  Matthew Fuller},
  title        = {Practice Prize Paper - \emph{BRAN*EQT}: {A} Multicategory Brand Equity
                  Model and Its Application at Allstate},
  journal      = {Mark. Sci.},
  volume       = {27},
  number       = {4},
  pages        = {567--584},
  year         = {2008},
  url          = {https://doi.org/10.1287/mksc.1070.0320},
  doi          = {10.1287/MKSC.1070.0320},
  timestamp    = {Thu, 14 May 2020 22:25:48 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/ShankarAF08.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.