BibTeX record journals/mktsci/RutzT11

download as .bib file

@article{DBLP:journals/mktsci/RutzT11,
  author       = {Oliver J. Rutz and
                  Michael Trusov},
  title        = {Zooming In on Paid Search Ads - {A} Consumer-Level Model Calibrated
                  on Aggregated Data},
  journal      = {Mark. Sci.},
  volume       = {30},
  number       = {5},
  pages        = {789--800},
  year         = {2011},
  url          = {https://doi.org/10.1287/mksc.1110.0647},
  doi          = {10.1287/MKSC.1110.0647},
  timestamp    = {Thu, 14 May 2020 22:25:57 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/RutzT11.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.