BibTeX record journals/mktsci/PietersW12

download as .bib file

@article{DBLP:journals/mktsci/PietersW12,
  author       = {Rik Pieters and
                  Michel Wedel},
  title        = {Ad Gist: Ad Communication in a Single Eye Fixation},
  journal      = {Mark. Sci.},
  volume       = {31},
  number       = {1},
  pages        = {59--73},
  year         = {2012},
  url          = {https://doi.org/10.1287/mksc.1110.0673},
  doi          = {10.1287/MKSC.1110.0673},
  timestamp    = {Thu, 14 May 2020 22:25:42 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/PietersW12.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.