BibTeX record journals/mktsci/OestHD10

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@article{DBLP:journals/mktsci/OestHD10,
  author       = {Rutger D. van Oest and
                  Harald J. van Heerde and
                  Marnik G. Dekimpe},
  title        = {Return on Roller Coasters: {A} Model to Guide Investments in Theme
                  Park Attractions},
  journal      = {Mark. Sci.},
  volume       = {29},
  number       = {4},
  pages        = {721--737},
  year         = {2010},
  url          = {https://doi.org/10.1287/mksc.1090.0553},
  doi          = {10.1287/MKSC.1090.0553},
  timestamp    = {Mon, 26 Oct 2020 08:49:06 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/OestHD10.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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