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BibTeX record journals/mktsci/MoormanWMS12
@article{DBLP:journals/mktsci/MoormanWMS12, author = {Christine Moorman and Simone Wies and Natalie Mizik and Fredrika J. Spencer}, title = {Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms}, journal = {Mark. Sci.}, volume = {31}, number = {6}, pages = {934--951}, year = {2012}, url = {https://doi.org/10.1287/mksc.1120.0737}, doi = {10.1287/MKSC.1120.0737}, timestamp = {Thu, 14 May 2020 22:25:54 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/MoormanWMS12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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