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BibTeX record journals/mktsci/MayzlinS11
@article{DBLP:journals/mktsci/MayzlinS11, author = {Dina Mayzlin and Jiwoong Shin}, title = {Uninformative Advertising as an Invitation to Search}, journal = {Mark. Sci.}, volume = {30}, number = {4}, pages = {666--685}, year = {2011}, url = {https://doi.org/10.1287/mksc.1110.0651}, doi = {10.1287/MKSC.1110.0651}, timestamp = {Thu, 14 May 2020 22:25:41 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/MayzlinS11.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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