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BibTeX record journals/mktsci/LiuLC17
@article{DBLP:journals/mktsci/LiuLC17, author = {Hongju Liu and Qiang Liu and Pradeep K. Chintagunta}, title = {Promotion Spillovers: Drug Detailing in Combination Therapy}, journal = {Mark. Sci.}, volume = {36}, number = {3}, pages = {382--401}, year = {2017}, url = {https://doi.org/10.1287/mksc.2016.1014}, doi = {10.1287/MKSC.2016.1014}, timestamp = {Thu, 14 May 2020 22:25:58 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/LiuLC17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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