BibTeX record journals/mktsci/LinVJ13

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@article{DBLP:journals/mktsci/LinVJ13,
  author       = {Chen Lin and
                  Sriram Venkataraman and
                  Sandy D. Jap},
  title        = {Media Multiplexing Behavior: Implications for Targeting and Media
                  Planning},
  journal      = {Mark. Sci.},
  volume       = {32},
  number       = {2},
  pages        = {310--324},
  year         = {2013},
  url          = {https://doi.org/10.1287/mksc.1120.0759},
  doi          = {10.1287/MKSC.1120.0759},
  timestamp    = {Thu, 14 May 2020 22:25:56 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/LinVJ13.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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