Ralf van der Lans Joseph A. Cote Catherine A. Cole Siew Meng Leong Ale Smidts Pamela W. Henderson Christian Bluemelhuber Paul A. Bottomley John R. Doyle Alexander Fedorikhin Janakiraman Moorthy B. Ramaseshan Bernd H. Schmitt Cross-National Logo Evaluation Analysis: An Individual-Level Approach. 968-985 2009 28 Marketing Science 5 http://dx.doi.org/10.1287/mksc.1080.0462 db/journals/mktsci/mktsci28.html#LansCCLSHBBDFMRS09