BibTeX record journals/mktsci/KumarSDR15

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@article{DBLP:journals/mktsci/KumarSDR15,
  author       = {V. Kumar and
                  Amalesh Sharma and
                  Naveen Donthu and
                  Carey Rountree},
  title        = {Practice Prize Paper - Implementing Integrated Marketing Science Modeling
                  at a Non-Profit Organization: Balancing Multiple Business Objectives
                  at Georgia Aquarium},
  journal      = {Mark. Sci.},
  volume       = {34},
  number       = {6},
  pages        = {804--814},
  year         = {2015},
  url          = {https://doi.org/10.1287/mksc.2015.0932},
  doi          = {10.1287/MKSC.2015.0932},
  timestamp    = {Thu, 14 May 2020 22:25:51 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/KumarSDR15.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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