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BibTeX record journals/mktsci/KumarFGV09
@article{DBLP:journals/mktsci/KumarFGV09, author = {V. Kumar and Jia Fan and Rohit Gulati and P. Venkat}, title = {Practice Prize Paper - Marketing-Mix Recommendations to Manage Value Growth at P{\&}G Asia-Pacific}, journal = {Mark. Sci.}, volume = {28}, number = {4}, pages = {645--655}, year = {2009}, url = {https://doi.org/10.1287/mksc.1080.0477}, doi = {10.1287/MKSC.1080.0477}, timestamp = {Thu, 14 May 2020 22:25:58 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/KumarFGV09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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