@article{DBLP:journals/mktsci/KeininghamACA08,
author = {Timothy L. Keiningham and
Lerzan Aksoy and
Bruce Cooil and
Tor Wallin Andreassen},
title = {Invited Commentary - Net Promoter, Recommendations, and
Business Performance: A Clarification on Morgan and Rego},
journal = {Marketing Science},
volume = {27},
number = {3},
year = {2008},
pages = {531-532},
ee = {http://dx.doi.org/10.1287/mksc.1070.0292},
bibsource = {DBLP, http://dblp.uni-trier.de}
}