BibTeX record journals/mktsci/KeSY23

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@article{DBLP:journals/mktsci/KeSY23,
  author       = {T. Tony Ke and
                  Jiwoong Shin and
                  Jungju Yu},
  title        = {A Model of Product Portfolio Design: Guiding Consumer Search Through
                  Brand Positioning},
  journal      = {Mark. Sci.},
  volume       = {42},
  number       = {6},
  pages        = {1101--1124},
  year         = {2023},
  url          = {https://doi.org/10.1287/mksc.2022.1424},
  doi          = {10.1287/MKSC.2022.1424},
  timestamp    = {Fri, 22 Mar 2024 09:00:12 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/KeSY23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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