BibTeX record journals/mktsci/HuiMA14

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@article{DBLP:journals/mktsci/HuiMA14,
  author       = {Sam K. Hui and
                  Tom Meyvis and
                  Henry Assael},
  title        = {Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear
                  Model: Application to {TV} Show Pilot Testing},
  journal      = {Mark. Sci.},
  volume       = {33},
  number       = {2},
  pages        = {222--240},
  year         = {2014},
  url          = {https://doi.org/10.1287/mksc.2013.0835},
  doi          = {10.1287/MKSC.2013.0835},
  timestamp    = {Thu, 14 May 2020 22:25:53 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/HuiMA14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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