BibTeX record journals/mktsci/HorvathF13

download as .bib file

@article{DBLP:journals/mktsci/HorvathF13,
  author       = {Csilla Horv{\'{a}}th and
                  Dennis Fok},
  title        = {Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects
                  of Price Promotions},
  journal      = {Mark. Sci.},
  volume       = {32},
  number       = {1},
  pages        = {127--152},
  year         = {2013},
  url          = {https://doi.org/10.1287/mksc.1120.0748},
  doi          = {10.1287/MKSC.1120.0748},
  timestamp    = {Thu, 14 Oct 2021 09:25:20 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/HorvathF13.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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