BibTeX record journals/mktsci/HoLPS12

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@article{DBLP:journals/mktsci/HoLPS12,
  author       = {Teck{-}Hua Ho and
                  Shan Li and
                  So{-}Eun Park and
                  Zuo{-}Jun Max Shen},
  title        = {Customer Influence Value and Purchase Acceleration in New Product
                  Diffusion},
  journal      = {Mark. Sci.},
  volume       = {31},
  number       = {2},
  pages        = {236--256},
  year         = {2012},
  url          = {https://doi.org/10.1287/mksc.1110.0701},
  doi          = {10.1287/MKSC.1110.0701},
  timestamp    = {Mon, 05 Feb 2024 20:26:36 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/HoLPS12.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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