BibTeX record journals/mktsci/HeerdeSD10

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@article{DBLP:journals/mktsci/HeerdeSD10,
  author       = {Harald J. van Heerde and
                  Shuba Srinivasan and
                  Marnik G. Dekimpe},
  title        = {Estimating Cannibalization Rates for Pioneering Innovations},
  journal      = {Mark. Sci.},
  volume       = {29},
  number       = {6},
  pages        = {1024--1039},
  year         = {2010},
  url          = {https://doi.org/10.1287/mksc.1100.0575},
  doi          = {10.1287/MKSC.1100.0575},
  timestamp    = {Mon, 26 Oct 2020 08:49:09 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/HeerdeSD10.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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