BibTeX record journals/mktsci/HauserS08

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@article{DBLP:journals/mktsci/HauserS08,
  author       = {John R. Hauser and
                  Steven M. Shugan},
  title        = {Commentary - Defensive Marketing Strategies},
  journal      = {Mark. Sci.},
  volume       = {27},
  number       = {1},
  pages        = {85--87},
  year         = {2008},
  url          = {https://doi.org/10.1287/mksc.1070.0341},
  doi          = {10.1287/MKSC.1070.0341},
  timestamp    = {Thu, 14 May 2020 22:25:41 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/HauserS08.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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