BibTeX record journals/mktsci/GoswamiU20

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@article{DBLP:journals/mktsci/GoswamiU20,
  author       = {Indranil Goswami and
                  Oleg Urminsky},
  title        = {No Substitute for the Real Thing: The Importance of In-Context Field
                  Experiments in Fundraising},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1052--1070},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1252},
  doi          = {10.1287/MKSC.2020.1252},
  timestamp    = {Sat, 14 Nov 2020 00:56:27 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/GoswamiU20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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