BibTeX record journals/mktsci/GordonZBC19

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@article{DBLP:journals/mktsci/GordonZBC19,
  author       = {Brett R. Gordon and
                  Florian Zettelmeyer and
                  Neha Bhargava and
                  Daniel Chapsky},
  title        = {A Comparison of Approaches to Advertising Measurement: Evidence from
                  Big Field Experiments at Facebook},
  journal      = {Mark. Sci.},
  volume       = {38},
  number       = {2},
  pages        = {193--225},
  year         = {2019},
  url          = {https://doi.org/10.1287/mksc.2018.1135},
  doi          = {10.1287/MKSC.2018.1135},
  timestamp    = {Thu, 14 May 2020 22:25:48 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/GordonZBC19.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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