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BibTeX record journals/mktsci/GordonMZ23
@article{DBLP:journals/mktsci/GordonMZ23, author = {Brett R. Gordon and Robert Moakler and Florian Zettelmeyer}, title = {Close Enough? {A} Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement}, journal = {Mark. Sci.}, volume = {42}, number = {4}, pages = {768--793}, year = {2023}, url = {https://doi.org/10.1287/mksc.2022.1413}, doi = {10.1287/MKSC.2022.1413}, timestamp = {Mon, 01 Apr 2024 11:14:41 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/GordonMZ23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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