BibTeX record journals/mktsci/GopinathTK14

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@article{DBLP:journals/mktsci/GopinathTK14,
  author       = {Shyam Gopinath and
                  Jacquelyn S. Thomas and
                  Lakshman Krishnamurthi},
  title        = {Investigating the Relationship Between the Content of Online Word
                  of Mouth, Advertising, and Brand Performance},
  journal      = {Mark. Sci.},
  volume       = {33},
  number       = {2},
  pages        = {241--258},
  year         = {2014},
  url          = {https://doi.org/10.1287/mksc.2013.0820},
  doi          = {10.1287/MKSC.2013.0820},
  timestamp    = {Thu, 14 Oct 2021 09:25:19 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/GopinathTK14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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