BibTeX record journals/mktsci/GodesM09

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@article{DBLP:journals/mktsci/GodesM09,
  author       = {David Godes and
                  Dina Mayzlin},
  title        = {Firm-Created Word-of-Mouth Communication: Evidence from a Field Test},
  journal      = {Mark. Sci.},
  volume       = {28},
  number       = {4},
  pages        = {721--739},
  year         = {2009},
  url          = {https://doi.org/10.1287/mksc.1080.0444},
  doi          = {10.1287/MKSC.1080.0444},
  timestamp    = {Thu, 14 May 2020 22:25:42 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/GodesM09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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