BibTeX record journals/mktsci/GeylaniIH08

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@article{DBLP:journals/mktsci/GeylaniIH08,
  author       = {Tansev Geylani and
                  J. Jeffrey Inman and
                  Frenkel ter Hofstede},
  title        = {Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute
                  Uncertainty},
  journal      = {Mark. Sci.},
  volume       = {27},
  number       = {4},
  pages        = {730--744},
  year         = {2008},
  url          = {https://doi.org/10.1287/mksc.1070.0326},
  doi          = {10.1287/MKSC.1070.0326},
  timestamp    = {Thu, 14 May 2020 22:25:49 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/GeylaniIH08.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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