DBLP BibTeX Record 'journals/mktsci/ErdemKS08'

@article{DBLP:journals/mktsci/ErdemKS08,
  author    = {T{\"u}lin Erdem and
               Michael P. Keane and
               Baohong Sun},
  title     = {A Dynamic Model of Brand Choice When Price and Advertising
               Signal Product Quality},
  journal   = {Marketing Science},
  volume    = {27},
  number    = {6},
  year      = {2008},
  pages     = {1111-1125},
  ee        = {http://dx.doi.org/10.1287/mksc.1080.0362},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}