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BibTeX record journals/mktsci/DanaherLK10
@article{DBLP:journals/mktsci/DanaherLK10, author = {Peter J. Danaher and Janghyuk Lee and Laoucine Kerbache}, title = {Optimal Internet Media Selection}, journal = {Mark. Sci.}, volume = {29}, number = {2}, pages = {336--347}, year = {2010}, url = {https://doi.org/10.1287/mksc.1090.0507}, doi = {10.1287/MKSC.1090.0507}, timestamp = {Thu, 14 Oct 2021 09:25:20 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/DanaherLK10.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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