BibTeX record journals/mktsci/DaiKL23

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@article{DBLP:journals/mktsci/DaiKL23,
  author       = {Weijia (Daisy) Dai and
                  Hyunjin Kim and
                  Michael Luca},
  title        = {Frontiers: Which Firms Gain from Digital Advertising? Evidence from
                  a Field Experiment},
  journal      = {Mark. Sci.},
  volume       = {42},
  number       = {3},
  pages        = {429--439},
  year         = {2023},
  url          = {https://doi.org/10.1287/mksc.2023.1436},
  doi          = {10.1287/MKSC.2023.1436},
  timestamp    = {Mon, 01 Apr 2024 11:14:41 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/DaiKL23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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