BibTeX record journals/mktsci/BleierE15

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@article{DBLP:journals/mktsci/BleierE15,
  author       = {Alexander Bleier and
                  Maik Eisenbeiss},
  title        = {Personalized Online Advertising Effectiveness: The Interplay of What,
                  When, and Where},
  journal      = {Mark. Sci.},
  volume       = {34},
  number       = {5},
  pages        = {669--688},
  year         = {2015},
  url          = {https://doi.org/10.1287/mksc.2015.0930},
  doi          = {10.1287/MKSC.2015.0930},
  timestamp    = {Mon, 26 Oct 2020 08:49:05 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/BleierE15.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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