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BibTeX record journals/mktsci/AravindakshanRR15
@article{DBLP:journals/mktsci/AravindakshanRR15, author = {Ashwin Aravindakshan and Olivier Rubel and Oliver J. Rutz}, title = {Managing Blood Donations with Marketing}, journal = {Mark. Sci.}, volume = {34}, number = {2}, pages = {269--280}, year = {2015}, url = {https://doi.org/10.1287/mksc.2014.0892}, doi = {10.1287/MKSC.2014.0892}, timestamp = {Thu, 14 May 2020 22:25:51 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/AravindakshanRR15.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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